NOHON Officially Becomes Strategic Partner of CCTV’s “Brand China” Program
Source:
NOHON
Source:
Time:
2025-12-12
NOHON has recently officially become a strategic partner of CCTV’s “Brand China” program. This collaboration signifies that the NOHON brand has gained empowerment from a national platform, and its influence will be further enhanced.
01 Brand Voice
The “Brand China” program is a CCTV production under the academic guidance of the Oriental Culture and Urban Development Research Institute of the Development Research Center of the State Council. With the mission of “Gathering and Shining a Light on National Brands,” it is broadcast simultaneously on channels such as CCTV-1 and CCTV-13.
The program has been selected as a designated video production unit for the China Media Group’s “Brand Power Initiative,” directly serving the national brand strategy. This initiative aims to “empower and add value to Chinese brands” and represents a significant practice by China Media Group in supporting the national brand strategy.
The program focuses on corporate brand building, helping traditional entrepreneurs transition from a product-oriented mindset to a brand-oriented mindset through systematic training.
The year 2026 marks the beginning of the 15th Five-Year Plan and the start of the brand development strategy phase under the “Outline for Building a Quality Nation.” As a crucial component of this national strategy, the “Brand China” program carries the mission of propelling Chinese brands from “product advantage” to “brand advantage.”
02 NOHON’s Strengths
Headquartered in Shenzhen and leveraging the international perspective of Hong Kong, NOHON is committed to becoming a leading national brand in the global consumer electronics industry. It serves over 50 million users worldwide with innovative and cutting-edge digital product concepts.
In terms of technological collaboration, NOHON partnered with Huawei Digital Energy in 2023 to jointly advance innovation in super fast-charging technology.
Regarding brand cultural innovation, NOHON’s collaborative project with the Prince Kung’s Palace Museum showcases its unique vision of integrating technology and culture. The co-created Chic Cube high-end portable power station, designed by internationally renowned designer Laurence Xu, blends classical elements with modern technology.
The company has cumulatively developed and launched over 1,000 products. Online, it has maintained the top position in battery category sales on the JD.com platform for eight consecutive years and has ranked at the forefront of its industry on the AliExpress platform for many years. Offline, it has a global network of over 1,000 agents, including more than 600 in China.
While pursuing commercial success, NOHON actively fulfills its social responsibilities. It has provided timely assistance during disasters such as the Zhuozhou floods and the Gansu earthquake, conveying warmth and strength through concrete actions.
Adhering to the core values of “Commitment in Action, Hope in Heart,” NOHON upholds the corporate philosophy of “Altruism, Excellence, Integrity, and Gratitude.” With an open, cooperative, and sharing attitude, it strives for mutual success with global partners and contributes to innovation in the consumer electronics industry.
03 Prospects for Collaboration
As a strategic partner of “Brand China,” NOHON will receive comprehensive brand empowerment services provided by the program.
Based on similar collaboration cases, this strategic partnership will involve in-depth synergy across key areas such as top-level brand design, cultural system development, and market channel expansion. Through the “Brand China” program’s omnimedia matrix, the NOHON brand will gain wider exposure, enhancing its credibility and industry influence.
This innovative cooperation model of “national-level media + professional brand platform” will inject new momentum into NOHON’s brand development.
As a pioneer in mobile tech products, NOHON will, through this strategic partnership, leverage the authoritative media voice and industry influence of the “Brand China” program to further ignite its innovative vitality and promote the co-creation of a brand ecosystem.
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