NOHON joins hands with the Prince Gong’s Mansion Museum—Paris’s debut is about to unfold: a Sino-French cultural gala sets the fashion trend.
Source:
NOHON NoHi
Source:
Rogen
Time:
2023-09-05
On September 4, 2023, at the press conference for the 2023 China-France Fashion Week—Gongwang Mansion Costume Show, the Gongwang Mansion Museum of the Ministry of Culture and Tourism officially announced that, in order to actively promote cultural and tourism exchanges and cooperation between China and France and leverage design to enhance the international dissemination of China’s outstanding traditional culture, it would join forces with the Paris Chinese Cultural Center on September 27, 2023, to co-host the “Gongwang Mansion Costume Show” event in Paris, France.
Set against the backdrop of the international stage, the 2023 China-France Fashion Week has passionately created an opening show themed around the Prince Gong’s Mansion. The show will feature approximately 35 haute couture pieces jointly designed by the Prince Gong’s Mansion and the renowned international fashion designer Lawrence Xu. Guided by the design philosophy of “preserving intangible cultural heritage and embracing the national trend,” and drawing inspiration from the traditional cultural elements of the Prince Gong’s Mansion, this event marks a new journey for the contemporary expression and international dissemination of Chinese traditional culture, enabling the world to witness the refined and elegant lifestyle deeply rooted in Chinese tradition.
Feng Naien, Director of the Prince Gong’s Mansion Museum and Party Secretary of the Ministry of Culture and Tourism, Liu Hongge, Director of the China Cultural Center in Paris, and Lawrence Xu, an internationally renowned fashion designer, delivered speeches one after another. Also attending the press conference were Peng Yubin, Deputy Director of the Bureau of International Exchange and Cooperation of the Ministry of Culture and Tourism; Su Ning, Deputy Director of the Prince Gong’s Mansion Museum of the Ministry of Culture and Tourism; Wang Yudong, Chairman of Beijing International Design Week Co., Ltd.; Yang Zhihua, Deputy General Manager of Beijing Gehua Design Co., Ltd.; Zhuang Hong, CEO of Chaorui Kun Group; and Lü Chuangjie, Co-founder and CEO of Nohi Brand.
However, among this collaborative effort, there shines a brilliant gem—NOHON. As the exclusive title sponsor, NOHON has injected fresh vitality into this event. Not only does NOHON provide comprehensive support for this fashion extravaganza through its actions, but it has also joined forces with the Prince Gong’s Mansion Museum to create an eye-catching energy-storage power bank—the “Chic Little Box.” This stylish energy-storage device was meticulously designed by the internationally renowned fashion designer Lawrence Xu. With its exquisite craftsmanship, it seamlessly blends historical culture with modern fashion. Moreover, its uniquely ingenious design transforms it into an artistic masterpiece that perfectly balances historical charm and contemporary flair. The Chic Little Box boasts versatile practicality: whether you’re out camping, taking a short trip, gathering with friends, or simply using it in your bedroom at home, it will become a highlight and reliable companion in your daily life.
At this press conference, the “Chic Little Square Box” ingeniously blends the classical elegance of the Prince Gong’s Mansion with modern fashion, creating a piece that embodies both the timeless beauty of Eastern tradition and a contemporary design sensibility. Although we’ve already shared some information about the “Chic Little Square Box,” giving everyone a sneak peek at its allure, the full unveiling will be reserved for the live presentation at the “Prince Gong’s Mansion Fashion Show” during the China-France Fashion Week.
This grand event is not merely a collision of fashion and culture—it is also a microcosm of cultural and fashion exchange between China and France. In this fashion show that transcends time and space, NOHON “Nohi” has showcased its high-end, professional image, demonstrating its keen insight into fashion as well as its relentless pursuit of environmental protection and safety. This not only highlights the charm of China’s outstanding traditional culture but also, through NOHON “Nohi,” presents to the world an open, diverse, and distinctive image of China. NOHON Nohi’s international perspective and innovative capabilities have been perfectly embodied in this collaboration. Its unwavering commitment to exceptional product quality further underscores its deep concern for customer needs and experiences—qualities that will undoubtedly help the brand continue to expand its global influence.
This series of events has injected new vitality into cultural and fashion exchanges between China and France, showcasing China’s brand confidence and cultural charm to the world. Through this collaborative partnership, we look forward to enabling more people to experience the allure of China’s outstanding traditional culture and appreciate the unique fashion flair of the NOHON brand. Whether in the domestic or international market, NOHON will continue to bring the boundless charm of Chinese brands to the world with its exquisite quality and innovative designs. This grand celebration of brands and culture is sure to write a brand-new chapter of brilliance in the next phase of cultural exchange between China and France.
As the final spotlight dimmed, the press conference for the 2023 China-France Fashion Week—Gongwang Mansion Costume Show—came to a successful close. Every single detail and every fleeting moment of this event was crafted with heartfelt dedication. We sincerely thank you for joining us in witnessing this historic moment. Among the highlights is the collaborative “Chic Little Box” collection between NOHON and the Gongwang Mansion Museum, which, under the magical design touch of internationally renowned fashion designer Lawrence Xu, is about to embark on a brand-new chapter. Stay tuned! On September 27, 2023, at the China Cultural Center in Paris, France, during the “Gongwang Mansion Costume Show,” the “Chic Little Box” will make its stunning debut.
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